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6 ways to improve sales performance

6 ways to improve sales performance

Many factors affect the sales results. So how to maximize your company's sales performance?

Here are 6 ways you can apply immediately!

1. Why you should invest in a sales enablement platform?

A sales enablement platform is crucial to ensure salespeople are equipped with the knowledge to close sales with their customers.

Depending on the size and structure of your business, you should choose the right platform for your business needs.

2. Data-driven decision making is very important

According to Mckinsey Global Institute, data-driven organizations are 23 times more likely to acquire customers.

In today's digital age, making data-driven decisions plays a critical role.

The reports can show you the strengths or weaknesses the company has to find ways to solve them.

For the sales team, you can use weekly reports in managing employees, creating sales campaigns and business strategies with that data.

3. The importance of train your salespeople properly

Prezentor's research shows that 23% of sales reps reported not having enough training to succeed with virtual selling because of this pandemic context.

Sales enable applications are helpful platforms to provide employee training solutions with the micro-learning model.

Social selling on apps is also a great feature for apps that support sales.

According to LinkedIn Sales Solutions’ internal data, businesses utilizing social selling channels create 45% more sales opportunities.

Also, think about how your content is displayed, curated, and marketed internally to drive employee engagement, making them brand ambassadors.

4. Meet your customers where they are

Leverage every sales channel available to help your brand reach your consumers.

Different people prefer to be reached differently. That’s why the more channels you use, the more opportunities you create to reach your customers in the way they like.

5. Communicate to your salespeople first

Do your salespeople see the new sales/marketing content before your customers do?

We’ve seen it many times where marketing and sales departments don’t communicate, and the customers end up asking about promotional campaigns that the salespeople were not even aware of!

Do you have an internal platform and processes to communicate all the latest sales campaigns to your sales teams before they get to your customers?

6. Make your employees happy because they are keys to success!

Employees who aren't happy with their jobs are unlikely to be your company's most productive salespeople.

Oxford University claims that employees are 13% more productive when they are happy.

Recognitions or rewards are ways to show you care about your employees and can maintain your long-term success.

The more you listen to and understand your employees, the more enthusiastic they will be at work.