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How to successfully gamify your business?

How to successfully gamify your business?

Gamification is being applied in many fields, and it brings many benefits to your business: increase sales revenue, make the workplace more attractive, etc.

When appropriately designed, gamification has proven to be very successful in engaging people to increase their performance and develop their skills.

Here are some tips to help you gamify your sales team’s experience.

1. Is gamification only about rewards

People often have the mindset that only games with flashy rewards can attract players. And this is not always true.

Gamification in business mainly focuses on competitiveness, whether competing with other coworkers or oneself, motivating us to improve ourselves.

Too much reliance on monetary rewards has some weaknesses:

- It will be difficult for your company to continue if your budget for rewards is limited.
- Earning monetary rewards should not be the goal in itself. If people associate the game with financial income, they will start treating it as a job (and not a fun activity anymore).

2. The importance of ensuring fairness in gamification

The scoring framework and clear guidelines help everyone understand how the game works, the goal, and how to achieve it.

For sales, the goal could be to drive new leads, opportunities, increase brand reach, etc.

As the teams learn more about the game, they will be more enthusiastic about participating and engaging.

3. How do you identify and engage the 10% top performers?

Do you know who is the top 10% of your salespeople who perform best?

You definitely want to engage your superstars to communicate more, share their knowledge with others, and help you build a great performance culture.

Gamification elements like point systems, leaderboards, badges may help you measure which of your top performers are more engaged and go an extra mile besides just delivering their results.

Typically, these people are motivated by peer recognition, a higher “status” in your company’s tribe.

Don’t miss out on the opportunity to make the best out of their enthusiasm and contribution!

4. Offer creative and unexpected rewards in gamification

Rewards should be related to recognition and career advancement: a shout-out at the company meeting, a gift voucher, new career opportunities, etc.

Make sure that you don’t repeat the same schemes and rewards to keep it interesting!

With Tribee’s recognition feature, you can easily send appreciation to your colleagues and employees.

5. Closely monitor the progress

In gamification, the tracking system is another essential part because of the following reasons:

- It allows participants to know how they are doing compared to everyone else and find ways to improve.
- It helps the leader to review the effectiveness of the gamification elements on business performance.
- Determine the disengaged and low-performing employees. Coach them or help them find different career opportunities for them.
- Identify and reward the most engaged, high-performing employees.